3 Examples of Content Writing & Copywriting
Before I share examples of content writing and copywriting, let’s have a quick lesson on the difference between the two.
While they are completely different, they are also very similar.
You could even say they have a bit of a symbiotic relationship.
That may sound confusing because when was the last time you took a biology class?
But, writing of any kind is part Science, Art, Psychology and of course English.
This may sound an awful lot like school, but this kind of learning is fun.
So, let’s get started.
What is Content Writing?
Content writing is more involved and detailed than copywriting.
Words have meaning.
Instead of a few catchy words that grab attention, content writing needs to dig deeper and make a meaningful connection with readers.
Content writing takes your words and converts them into value.
This perceived value is often free and gives the reader advice or teaches them a valuable lesson.
Content writing may not get an immediate response.
Instead, content writing nurtures readers and turns them into customers when they are ready, and the time is right.
It’s not all about the writing of content. Instead, it’s about building relationships for future sales.
What is Copywriting?
Copywriting has a formal and technical definition, but it’s really quite simple.
But, let’s start with the formal definition first.
“Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuades a person or group to take a particular action.”1
Copywriting is not that complicated.
All you need to remember is that copywriting is using words to sell stuff.
There is no need to overcomplicate.
Let’s start with copywriting examples first because they tend to be a little easier to write. They’re definitely shorter and less wordy but can still make a powerful impact.
Plus, copywriting examples are everywhere.
You see them every day and may not even realize it.
But copywriting is used to catch our attention and spark a reaction.
Three copywriting examples that appear right in front of your eyes each and every day are social media posts, online ads and radio and tv spots.
Content Writing Examples
Content writing is more involved and take more time to write.
Content writing delves deeper and often requires research.
The words you use in content writing need to not only grab attention but make readers linger for a bit longer. There is more information to convey.
Content writing attracts readers, draws them in, establishes trust, and starts to build relationships.
It does this by providing value either through fulfilling a need or solving a problem.
Here are some examples of Content Marketing that we see in our everyday lives.
If we’re delving deeper into content writing examples, let’s focus on three popular methods that are prevalent right now – blogs, email campaigns and Podcast and YouTube Video Scripts.
Copywriting vs. Content Writer – How Do You Become One?
When it comes to copywriting vs content writing there are more similarities than differences. The skills needed for one can help with the other and vice versa. Remember our biology lesson earlier?
If you’re interested in doing both copywriting and content writing, it’s quite possible. It’s just a matter of getting started and not being afraid to delve right in. That’s why I developed the copywriter brain community to help all kinds of writers come together. Whether you’re a copywriter, marketing copywriter or content marketing writer, the copywriter brain community is a place to come together, share ideas, tell stories, give advice and create writing that makes an impact. Please join us so that we can all learn and grow together. In the meantime, check out these helpful resources and my new online course and start your writing journey today.