Sick of the overused platitudes ChatGPT spits out and calls “marketing”? If you want better ChatGPT Prompts for marketing, then look below, and I’ll give you the perfect prompt formula for marketing-based copy which is different than content writing.
You’ve probably come across phrases like “boost your fitness goals,” “take your fitness journey to new heights,” or “transform your workouts.” when you use ChatGPT.
Yes, they sound appealing, but I’ve realized that they’ve become crutches in our writing—placeholders we reach for when we’re stuck for words. They’re everywhere, and honestly, they’re starting to lose their charm. Why? Because they’re non-specific, often meaningless, and, let’s face it, clichéd.
So, the million-dollar question is, how do we avoid these overused phrases when using ChatGPT? We need to start at the beginning – our prompts.
How To Create ChatGPT Prompts For Marketing Copy
Crafting a good prompt is like designing a blueprint. The clearer and more precise our blueprint, the better our final construct – our copy.
Here’s the thought process to follow:
1) Identify your frustration points: I started by recognizing those hackneyed phrases that were grating on my nerves. Identifying these elements can help us understand what we want to avoid in our copy.
2) Specify: Next, we need to be explicit about what we want our copy to achieve and how it should sound. Vagueness is the enemy of compelling copy. Specificity is key.
3) Avoid clichés: Specify that the copy should avoid clichéd language and provide examples. This helps the AI understand what we don’t want.
With this thought process in mind, I’ve worked to create a blueprint or template that will help us all get the most out of our copywriting requests, whether we’re using AI or crafting it ourselves.
Template For ChatGPT Prompts For Marketing
Here’s the structure we ended up with:
Background Information:
(Provide context or background.)
Product Details:
(Describe the product or service.)
Audience Details:
(Provide details about the target audience.)
Writing Style and Tone:
(Specify the preferred writing style and tone.)
Key Messages or Themes:
(Share any specific messages or themes that need to be conveyed.)
Call to Action:
(Outline the desired action for the reader.)
SEO Keywords: (optional)
(Include specific SEO keywords for online copy.)
Legal and Compliance Considerations:
(Mention any legal or compliance guidelines to adhere to.)
Brand Voice Guidelines:
(Share specific brand voice guidelines for consistency.)
Cultural Sensitivities:
(Provide any cultural norms or sensitivities for specific regions, countries, or cultures.)
Examples of Desired Outputs and Explanation:
(Share examples of the type of language, tone, and messaging you want, and explain why these examples work.)
Words/Phrases/Clichés to Avoid:
(List clichéd marketing phrases or any other words/phrases to avoid.)
Other Undesirable Elements:
(List any other elements you do not want in your marketing copy.)
Additional Instructions:
(Provide any other instructions or guidance.)
Completed ChatGPT Marketing Prompt Example
Let me show you how we could fill out our new template for a specific example – a supplement product selling Milk and Egg Protein by NSP Nutrition:
Background Information:
NSP Nutrition is a well-respected health supplement company that prioritizes the use of natural ingredients in all its products. Their new product is a Milk and Egg Protein supplement, designed for health-conscious individuals and fitness enthusiasts.
Product Details:
The Milk and Egg Protein supplement provides a balanced blend of high-quality protein derived from natural milk and egg sources. It is designed for easy digestion and absorption, making it ideal for muscle recovery and growth. It contains no artificial flavors or additives.
Audience Details:
Our target audience is fitness enthusiasts and health-conscious individuals aged 18-45, who value natural, high-quality supplements to support their active lifestyles. They are knowledgeable about fitness and nutrition and appreciate transparency and authenticity in product ingredients.
Writing Style and Tone:
The writing style should be conversational and informative, with a hint of motivational tone. The copy should inspire our audience while providing clear, factual information about our product.
Key Messages or Themes:
High-quality, natural protein source
Benefits for muscle recovery and growth
Commitment to transparency and authenticity
Call to Action:
Encourage the reader to try the Milk and Egg Protein supplement by purchasing on our website or visiting a nearby retailer.
SEO Keywords:
Milk and Egg Protein, natural protein supplement, muscle recovery, fitness nutrition, NSP Nutrition
Legal and Compliance Considerations:
Ensure to mention that results can vary and the product is not intended to diagnose, treat, cure, or prevent any disease.
Brand Voice Guidelines:
NSP Nutrition speaks with authority while maintaining a friendly, inspiring, and approachable tone. We’re advocates of natural and healthy living and partners in our customers’ fitness journeys.
Cultural Sensitivities:
Be mindful not to imply that the supplement alone will result in significant muscle gain or improved fitness levels. It’s part of a holistic approach involving diet, exercise, and lifestyle.
Examples of Desired Outputs and Explanation:
“A blend of nature’s best for your fitness goals. Our Milk and Egg Protein harnesses the power of natural ingredients to fuel your active lifestyle.” – This output captures our key messages while being specific and engaging.
Words/Phrases/Clichés to Avoid:
Avoid overused phrases like “take your fitness to the next level” or “unlock your full potential.” Instead, focus on the unique benefits and natural qualities of our product.
Other Undesirable Elements:
Avoid making unfounded health claims or implying that the supplement can replace a balanced diet.
Additional Instructions:
The copy should appeal to both the emotion (aspiration for fitness and health) and logic (quality and benefits of the product) of our audience.
I hope this brings our new blueprint to life and shows how we can apply it to craft compelling, cliché-free copy!
