Five Important Types Of Copywriting

The Major Copywriting Styles and Mediums

So what forms, or mediums, do copywriting pieces usually appear in? How are they presented?

Some of the major types of Copywriting appear in:

• Online (web content, pop-ups, banners, social media, email)
• Print (papers & magazines, leaflets & brochures)
• In physical advertising spaces (billboards, poster sites, public transport)
• Everywhere else! (radio, TV)

Different copywriting styles and types of copywriting are created then implemented into different fields such as:

1. Marketing departments within companies and organizations
2. Marketing agencies
3. Freelance gigs
   

What Are The Different Types Of Copywriting?

Most copywriters have a niche or two that they prefer to write about. Not all copywriters write all kinds of copy. It can take time figuring out the different types of copywriting, before writers discover the type that they are good at and enjoy.

And some of us prefer to know what the most lucrative niches are, or what niches agencies, companies, and freelancers are looking for work in.

After experience with different types of copywriting, a copywriter will often focus on one type of copywriting and build an entire portfolio, job, or career around it.

At Copywriter Brain we want to share some insight on the different styles of copywriting that uses all the forms, or mediums, mentioned above:

1. Sales, or Sales Letter Style
   1. Sales Letter is known as the most popular type of copywriting practiced by copywriters.
   1. This is because sales copywriting makes up the bulk of information on the web and traditional print mediums, which includes:
      1. Text writing in advertisements.
      1. Newspaper or magazine advertisements that give information about a product in the copywriting style of an editorial or objective journalistic article.
      1. Product and category descriptions.
   1. Copywriters who wish to pursue sales copywriting must acquire particular skills in order to properly engage their audience and increase conversions.
      1. A good sales copywriter must be able to:
         1. Grab the attention of the audience.
         1. Understand what appeals to the audience.
         1. Successfully write creatively and persuasively.
         1. Create excellent content that is handy and easy to read.
         1. Produce copywriting with excellent grammar and writing, yet with a broad appeal to the most people. Write for the common person (depending on the niche.)
            
            
2. Search Engine Optimization (SEO)
   1. Every business must establish proper search engine optimization into their website in order to bring in more leads.
   1. Hundreds of millions of users use Google search for services and products needed.
      1. This means that companies who wish to grow and increase their leads need to integrate SEO into their business.
   1. SEO strategies involve applying keyword research and topics with high volume into their website in order for Google to easily crawl, or search and catalogue, their site.
      1. This can often cause them to move up in the ranks of the Google  search console.
   1. SEO is an example of  copywriting that is only found in online content such as:
      1. Website content.
      1. Product descriptions / meta descriptions.
      1. Video, and other types of media.
   1. This type, or style, of copywriting requires that copywriters properly use their creativity and researching skills to write traffic friendly content and copy, with the goal of increasing leads and conversions.
   1. Google and Google users do not want to read content that is overly stuffed with keywords. Make sure that you balance all of your work in order to ensure that your content is effective and easy to read.
      
      
3. Web content
   1. This example of copywriting makes up the bulk of writing you see online.
   1. A good copywriter will use the right skills to create excellent content that will inspire, engage, and hopefully convert users to the products and services of the client, whether directly, or over time.
   1. Web content is found in:
      1. Blog posts
      1. Articles
      1. Social media
      1. Media, particularly video.
   1. A copywriter who wishes to be successful and bring more business to his client must be able to tell a story through products, or around your key service/offering. A good tip for this is: combined the product or service with providing a pleasure point or pain point with the customer.
   1. Copywriting styles and elements included in web content copywriting are:
      1. Sales writing
      1. Technical writing
      1. Creative writing
      1. Search engine optimization (SEO)
   1. Writing for blogs, online magazines and even social media isn’t directly about the product. It’s about building relationships with your potential and established audience.
   1. We highly recommend you to use a copywriting style that will give your readers something insightful, useful, and interesting. Executing this copywriting style will help you encourage readers to come back for more. Targeted content is often shared because it provides value, allowing more potential customers to see/read the content and potentially become customers.
      
      
4. Technical copywriting
   1. This example of copywriting is less focused in sales as it is more technical.
   1. The purpose of this type of copywriting is to create content that promotes company findings or the best use of a product.
   1. Technical copywriting is typically found in:
      1. White papers
      1. In-depth industry guides
   1. Technical copywriting regularly entails in-depth knowledge of a subject, or at least a willingness to put in a lot of research. This type of copywriting generally covers various specialist areas such as science and environment, health, marketing, finance, politics and government.
   1. “The technical writer is a rare and valuable species: a hybrid techie and writer, they not only know which bit plugs into what (and why you really don’t want to plug that but in there), but they can explain it clearly and simply to the end-user.” – Radix Communications.
   1. Technical copywriters must adapt to a copywriting style with:
      1. Excellent grammar.
      1. Capability to relay facts, and reference those appropriately.
      1. Stick to the main points/argument of the piece, as well as ensure the content is comprehensive yet widely understood.
         
         
5. Creative copywriting
   1. Creative copywriting styles are often linked to specific terms of advertising and are largely used in:
      1. Jingles
      1. Commercials
      1. Slogans
      1. Catchy advertisements and headlines
   1. Creative copywriters design catchy phrases and advertisements you may hear on the radio or see on TV, and other forms of media.
   1. This style of copywriting is less about lots of writing, but requires some understanding of buyer psychology, and comes up with slogans and turns of phrase that are memorable, and can become cultural references.
      

Develop Pieces Of Copywriting With A Purpose

Welcome to Copywriting Brain, where we believe you should copywrite with a purpose. We do this by helping you understand the purpose of your copywriting piece or project, and how to communicate in the most effective, customer-friendly way possible.

Our team will assist you in building up your strengths in writing for a range of types of content and copy. Feel free to ask us any questions or concerns you have about the different types and styles of copywriting!