7 Ways You Can Use Marketing Copywriting To Your Advantage
The written word is a powerful tool.
When used in the right combination, marketing copywriting can provide unfathomable benefits.
Here are 7 ways you can use marketing copywriting to your advantage and create success in the process.
Marketing Copywriting Advantage #1: Create Brand Identity and Image
A few simple words can make a company recognizable from anywhere in the world. Check out these examples to see what I mean.
“Just Do It” – Nike
“Think Different” – Apple
“Can You Hear Me Now” – Verizon
“What’s In Your Wallet” – Capital One
“They’re Grrrrrreat!” – Frosted Flakes
“Good to the last Drop” – Maxwell House
“Think Outside the Bun” – Taco Bell
“Taste the Rainbow” – Skittles
Stringing together these words have made these companies a force to be reckoned with and help to highlight the power of marketing copywriting. Not to mention the branding empire that can be expanded upon. From t-shirts, hats, coffee mugs and more there are a myriad of opportunities to create swag with just a few words that can extend an image even further.
Marketing Copywriting Advantage #2: Gives Personality
Marketing copywriting helps to give a brand personality and spunk. Stringing more words together and adding a tagline creates an even more powerful message. For example, if it wasn’t for the words “melt in your mouth not in your hands” and a fabulous ad campaign utilizing marketing copywriting, we may have never met the green M&M affectionately known as Ms. Green. A few simple words that have created a fandom generating billions of dollars for the candy industry.
Think of all of the great ad campaigns centered around taglines and headlines that resonate, like Verizon’s “can you hear me now” tv commercials. Or, a favorite that some of you may remember from the 80’s with “the where’s the beef” campaign from Wendy’s. There are so many examples from childhood and beyond that prove how the impact of marketing copywriting can last a lifetime.
Marketing Copywriting Advantage #3: The Art of Persuasion
Marketing copywriting can be used to create strong openings and even stronger closings. You can use words to get people’s attention and draw them in with catchy headlines. As you’re telling your story you can lure them even deeper and compel them to keep reading your powerful copywriting message.
Highlight the benefits of the product, service or brand you are writing about and show how it can solve a problem or fulfill a need. Then use the art of persuasion to convince readers to take action and make a purchase. This is the ultimate end goal of any effective marketing copywriting message.
Marketing Copywriting Advantage #4: Make a Personal and Emotional Connection
Marketing copywriting extends beyond just a tagline or catchy headline though and allows you to tell a story. You can create an emotional bond and connection through your words. Writing is personal and allows you to link the audience to a product or service through understanding and shared experiences. It also allows you to vary your tone from serious and understanding to friendly, conversational and fun.
Consumers ultimately buy from companies who they think have their best interests in mind. Use marketing copywriting to your advantage to express those feelings and make a connection. Another advantage of marketing copywriting is that it allows a company to take a stand and show its value to society, spread a point of view and convey a message.
Marketing Copywriting Advantage #5: Stand Out From the Competition
The goal is to be better than every other competitor and marketing copywriting can help to create that differentiation, convey that perception, and convince people that you are truly better. Words can be used to stand out from the competition to prove who is an authority in the marketplace. Focus on benefits and key features that give a competitive advantage. Another way to stand out is to use the right combination of keywords to increase ranking on Internet searches and raise a website above the competition.
Marketing Copywriting Advantage #6: Sells Stuff
At the end of the day, it’s all about stringing words together to sell stuff. The right combination of words will make a sale and create revenue. It will also leave a lasting impression for a consumer who may not be ready to buy right now but will be in the near future. Marketing copywriting helps you make that impact to affect the sale now and later.
Marketing Copywriting Advantage #7: Connects People and Grows Business
Marketing copywriting can also be used to spread the words of customers through testimonials, referrals, comments and feedback. It connects existing customers to potential customers and allows them to share their experiences, both good and bad. Words are powerful and can join people together but can just as easily tear them apart. It’s important to know your target audience and choose words carefully. Marketing copywriting that has gone awry can hurt a company just as easily as it can help.
Marketing Copywriting Advantage Bonus Tip: Find Other Marketing Copywriters
Another way to stay connected is to find like-minded people and fellow marketing copywriters. Creating a network of copywriters helps you learn, share best practices, identify more advantages and find jobs. Staying current and active is important. Not only can you learn from others, but you can find out what’s working for them and make it work for you.
It’s not always what you know, but who you know and who they know. And, marketing copywriting is no exception. The best way to do this is to join a copywriting networking group to meet other copywriters and share stories, experiences and examples.
That is why I created the Copywriter Brain community and why I’d love to invite you to learn more about you and connect you to other marketing copywriters. Please join us today to learn more about additional advantages of becoming a marketing copywriter. For other helpful resources, be sure to check out these articles and my new copywriting course.
This post shares 10 Copywriting Examples that could be helpful as a reference.