What is the difference between Content Marketing and Copywriting?
Content Marketing and Copywriting appear to be two completely different topics – right?
Well … the answer is yes and no.
When you start to research and delve further into the topics, you’ll find that while they are quite different, they are also very similar.
It’s not meant to be confusing so just stick with me for a minute.
Simply put, copywriting is using words to sell stuff.
Content marketing is using words to create value.
The ultimate end goal is to create value to sell stuff, something, anything – a product, a service, a brand, an idea or a mindset.
People are busy and time is limited.
Why not combine the power of both copywriting and content marketing to achieve the same goal – creating value to attract customers and make sales (a.k.a sell stuff).
There is no reason why you can’t incorporate more copywriting into your content marketing and more content marketing into your copywriting. It’s completely possible through the power of words.
Let’s find out how by making sure we understand the difference between copywriting vs content marketing.
Copywriting is more prevalent than you may think. We see copywriting whether we realize it or not. It’s all around us. But copywriting is quick and attention grabbing. You only have a few seconds to make a first impression with your words, so copywriting needs to pack a punch and cut through the clutter.
We see copywriting while waiting at the doctor’s office, driving in our cars, watching TV, flipping through magazines, checking our email inboxes and the list goes on and on.
Copywriting helps to catch our attention, make an impact and create action.
The goal of copywriting is to convince us to make a purchase.
Here are some everyday examples that are right in front of our eyes.
Content Marketing Examples
Content Marketing goes deeper than copywriting.
Content Marketing still requires grabbing attention.
But your words need to also draw people in and capture their attention for a bit longer.
The words need to be more detailed, fulfill a need, solve a problem and create value.
Once you’ve proven this value, the goal is to build relationships, establish trust and create lifelong and repeat customers.
Content Marketing is typically more long-form and descriptive.
Here are some examples of Content Marketing that we see in our everyday lives.
How to Make Content Marketing and Copywriting Work Together
Instead of being two separate and different topics, copywriting and content marketing need to work in tandem.
They need to be symbiotic because the relationship between the two is beneficial for any type of writer.
Whether you are a copywriter, marketing copywriter, content writer or content marketer, knowing and understanding the dynamics of both will help you become a better writer overall.
Ideas to Improve Content Marketing
Content Marketing can get a little long-winded. Like, I said earlier people are busy so there are ways to incorporate copywriting into your content marketing examples to liven things up, engage audiences and increase readability.
Ideas to Improve Copywriting
The Skills Needed for Content Marketing vs Copywriting
Once again, there are more similarities than differences when it comes to copywriting vs content marketing skills. The skills needed for one can help with the other and vice versa.
After reading this, you may be seeing a trend. While there are definitely differences between copywriting and content marketing, there are also many similarities. What applies to one often applies to the other. If you’re interested in doing both, it’s quite possible. It’s just a matter of getting started and not being afraid to delve right in.
That’s why I developed the copywriter brain community to help all kinds of writers come together. Whether you’re a copywriter, marketing copywriter or content marketing writer, the copywriter brain community is a place to come together, share ideas, tell stories, give advice and create writing that makes an impact. Please join us so that we can all learn and grow together. In the meantime, check out these helpful resources and my new online course and start your writing journey today.