The Truth About Copywriting in Marketing
The truth is out there!
You just have to know where to look and what to do when you find all the hidden secrets.
Let’s not make it too suspenseful or mysterious and just delve right into finding the truth about copywriting in marketing.
What is Copywriting in Marketing Truth #1 – It’s Everywhere
In a typical day, you might see hundreds of examples of copywriting without even realizing it.
Listing all of the elements that fall under the umbrella of copywriting is eye-opening. For anyone wondering what copywriting in marketing is, here are some examples to help clarify:
All of the above are examples of marketing copywriting. The list could go on and on.
Copywriting truly is everywhere.
What is Copywriting in Marketing Truth #2 – Every Business Needs Marketing in Copywriting
A business needs marketing to survive and that includes marketing copywriting. If a company doesn’t market its products and services, potential customers won’t know they exist. No customers equal no sales and without both a company can’t thrive and risks going out of business. Every form of marketing represents an opportunity for copywriting and every type of copywriting represents a chance to market a product or service. The two are closely related and a vital component to any business strategy.
What is Copywriting in Marketing Truth #3 – Never Be Boring
Marketing copywriting needs to be exciting and entice readers. It needs to draw potential customers in and compel them to act. Merely listing product details or basic descriptions won’t work. Instead, list product benefits and convey how the product or service is going to solve a problem or resolve an issue. Marketing copywriting creates an opportunity to sell that product or service. When it comes down to it, copywriting is using words to sell stuff. That’s it. Nothing more, nothing less. So, don’t overcomplicate copywriting and never be boring.
What is Copywriting in Marketing Truth #4 – Use it to Tell A Story
This is your opportunity to tell a story. It’s a chance to share pertinent information about the product, service or organization you are copywriting for and connect with your audience. How can it help? What can it do for them? How can it change lives? Why is it special? Use marketing copywriting to tell a poignant story about how a company started or the many lives it has impacted. Marketing copywriting can be used to build a brand, create an image and give a voice.
Marketing copywriting doesn’t always have to be from one perspective and can have many voices. Testimonials and referrals from existing or past customers can convince others to make a purchase. Using a good review in marketing copywriting can help to seal the deal. At the same time, one bad message or copywriting faux pas can be detrimental. Always choose your copywriting words carefully.
What is Copywriting in Marketing Truth #5 – It’s Not One Size Fits All
The same basic premise of a copywriting marketing message can be manipulated and adapted to fit any medium. The message can be written in many different forms, like direct mail, radio copy, blog articles, billboard, tv commercials and more. You may be limited on word count depending on the medium, but you can take one basic message and transfer it to multiple mediums so you can spread the word faster to more people.
What is Copywriting in Marketing Truth #6 – Words are Powerful and Have Meaning
The written word is powerful and using copywriting in marketing is no exception. Words move people to cry, laugh, connect, and act. For marketing copywriters, we hope that action equates to a purchasing decision. That’s why it’s so important to use strong headings, openings and calls to action.
Copywriting in marketing can be tweaked and altered to fit a particular audience. Change the tone to make it serious or use comedy to lighten things up and create a fun read. Using copywriting in marketing pulls readers in and entices the audience to want more.
What is Copywriting in Marketing Truth #7 – Always Be Selling
The last truth that I will leave you with is that copywriting in marketing is always on – 24/7. The goal of every copywriting message is to make a sale or some type of impact. An action may not happen immediately, but good copywriting will leave a lasting impression and will result in action later. Copywriting in marketing intertwines the sales theme throughout with an overall goal of driving results always.
What is Copywriting in Marketing Bonus Tip – Look for More Truths
There is always room to grow, learn and improve when it comes to copywriting. The more you discover the better marketing copywriter you will become. Do your research, find resources, take copywriting courses, and do whatever it takes to uncover more truths. There really are no secrets in copywriting. The information is out there, you just have to be willing to find it. For more on copywriting in marketing check out this article.
That is why I created the Copywriter Brain community. I’d love to invite you to take the first step to find other copywriters just like you so that you can uncover more copywriting truths together. Please join us today to gain access to helpful resources, articles, my new copywriting course and much more.