What is Content Copywriting?
If you’re a regular visitor to CopywriterBrain.com, then you may be somewhat familiar with the meaning of copywriting and its definition.
If you’re new, don’t worry.
We’ll catch you up!
Regardless of where you’re at in your copywriter knowledge, the most important thing to remember is that copywriting is multi-faceted and has many dimensions.
It’s also important to remember that copywriters are superheroes and can write about anything.
All kidding aside, there is copywriting and marketing copywriting, and then there is content copywriting.
So, what’s the difference?
The meaning of copywriting and marketing copywriting are very similar.
In its simplest form, the basic definition is using words to sell stuff.
Once you know this, you’re well on your way to an exciting journey of learning even more about copywriting.
What is Content Copywriting? The Definition
Content Copywriting delves a little deeper.
Content copywriting is ultimately still using words to sell stuff, but your words have to provide more meaning. Instead of a few catchy words or headlines that grab attention, your content copywriting needs to dig deeper and make a more impactful connection with your audience.
Content copywriting takes your words and converts them into value. This perceived value is often free and gives the reader advice or teaches them a valuable lesson. Content copywriting nurtures readers, turns them into prospects and ultimately creates customers and repeat buyers.
It’s not all about writing content. Instead, it’s generating leads and building relationships for future sales. Another way to look at it is that content copywriting helps to drive traffic while copywriting helps to seal the deal and make the sale.
Examples of Content Copywriting
While copywriting and marketing copywriting tends to be short, attention grabbing and gets to the point quickly, content copywriting is typically long-form and more descriptive. Content Copywriting tells a story, teaches a lesson, and makes a connection. Here are some examples of content copywriting:
What Skills Do You Need to Become a Content Copywriting?
Many of the skills needed for copywriting also apply to content copywriting. The main difference is that content copywriting requires a slightly higher level of skills. Don’t fret if you’re not an expert. As long as the core skills exist, everything else can be learned and enhanced through further knowledge and practice. Here are some things to take into consideration when deciding if content copywriting is in your future:
How to Get Started in Content Copywriting?
There truly is a ton of information out there. It’s almost too much, and it can seem completely overwhelming. That’s why I developed the copywriter brain community to help content copywriters come together, share ideas, tell stories, give advice and create content that makes an impact. Please join us so that we can all learn and grow together. In the meantime, check out these helpful resources and my new online course and start your content copywriting journey today.